Estée Lauder
Glimmer Fragrance
Nathan Copan directed the launch film and served as creative director across Estée Lauder’s 360° global launch campaign for Glimmer, starring Hailee Steinfeld. Quiet Afternoon served as creative agency and production company.
A glimmer is the opposite of a trigger - a small, unexpected moment that sparks joy. Light on a wall. A stranger’s face. A song you weren’t expecting.
In the film, Hailee spreads that feeling to the people around her through her rendition of “Feeling Good,” produced by Greg Kurstin. Shot on 35mm, the film follows the glimmer as it moves from person to person.
Credits
Client — Estée Lauder
Talent — Hailee Steinfeld
Creative Agency + Production Company — Quiet Afternoon
Director — Nathan Copan
Creative Director — Nathan Copan
Executive Producer — Paolina Poe-Azcarraga
Producer — Lisa Ruffler
Estée Lauder Creative Director — Janice Veksler
Estée Lauder Producer — Peter Maxwell
Director of Photography — Chayse Irvin, ASC, CSC
Production Designer — Randall Peacock
Second Unit Director — Vi Sapyyapy
Second Unit Director of Photography — Alice Boucherie
Editor — Will Town
Colorist — Tim Masick, Company 3
Post Production — Modern Post
Music — “Feeling Good”
Performed by Hailee Steinfeld
Produced by Greg Kurstin
Music Supervision — Winslow Bright, Premier Music Group